Privacy policy

Version Date: March 2020

Scope of this Privacy Notice

Information we collect and how we use it

The website collects different types of personal data depending on how you use it.

Website registration.  If you choose to register to use the website, you will need to create an account and user profile on the website.  We may collect the following necessary personal data from you to do this: your fist name; last name; title; specialty; e-mail address; password; city; postal code; and HCP license number. We require this information to: (a) verify that you are a neurosciences healthcare professional; (b) create and manage your account; (c) tailor your user experience and provide you with information that matches your specialty and areas of interests; and (d) provide you with local technical and administrative support, where necessary; (e)provide Biogen with data collection technologies and interest-based online advertising; and (f) host the website and your personal data in the cloud and provide Biogen with data storage facilities..

Information materials.  The website gives you access to various tools and content on neurology (including articles, publications and videos).  Your personal data mentioned in the “Website registration” paragraph above will be used to tailor some of this content specifically to your specialty and previous preferences.

Marketing materials.  If you provide your consent by ticking the relevant tick box on the website during registration or within the account preferences page, Biogen will use your personal data to send you direct marketing communications (including newsletters, therapy information, insights about diseases, clinical trial information, patient education materials, and invitations to attend meetings or congresses or participate in market research surveys).  You may unsubscribe from, and withdraw your consent to, receiving such communications at any time and you may also manage your preferences on the website by logging in to your account.  This does not, however, affect the lawfulness of the processing before your withdrawal of consent.

Data collection technologies, interest-based advertising and “Do Not Track” 

Cookies.  For more information on the website’s use of cookies, please see the separate cookies policy, which you can find at the foot of this page.

Analytics information.  The website collects aggregated personal data from you to assess how it is being used.

  1. (a)Google Analytics - It does this by using specific tagging technology called Google Analytics which provides Biogen with information on how the website is being used, including preferences, which pages have been visited, which resources have been read, shared or downloaded, which videos have been watched or shared and the progress of any resources being read or watched. Biogen analyses this information automatically, using an algorithm designed to improve the website and to deliver content tailored to its user’s specialty and areas of interests.  The website also uses Google Analytics to collect aggregated personal data from you to assess: (a) the number of times the website is visited; (b) the number of accounts that are created; and (c) the amount of times an article is read or a video is viewed.  This data collection technology allows us to distinguish you from other users of this website and to enhance this website and your experience when you use it. 

 

  1. (b)Hotjar – We also use Hotjar to analyse users’ behaviour in their usage of the website to improve the user experience. 

Online advertising. We also use Facebook Matching and DoubleClick Manager, to manage our online advertising programme.  These data collection technologies are provided by our ad management partners and other third parties.  We, and our ad management partners, may use the technologies to track the actions of users of the website, to measure statistics of our marketing efforts, and to deliver advertisements on third party websites.  We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance.  This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes.  More information about these principles can be found at www.aboutads.info.  If you want to “opt out” of receiving online interest-based advertisements, please follow the instructions at www.aboutads.info/choices or www.networkadvertising.org/choices.  An “opt-out” cookie will be placed on your device indicating that you do not want to receive interest-based advertisements.  If you delete cookies on your device generally, you will need to opt-out again.  Please note that when you “opt-out” of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us.  It means that the online ads that you do see will not be based on your interests.  When you “opt-out” of receiving interest-based advertisements through one of the links above, these data collection technologies may still collect information about your use of the websites, including for analytics.

How we share your information and international transfers

We may disclose personal data to the third parties as set below for the purposes described in this privacy notice, and to be consistent with our goal of providing our consumers with the superior product and consumer experience that our customers have come to expect from us around the globe.

Third party recipient

Category of personal data provided

Purpose of Use of Information Provided

Period of Retention and Use of Information Provided

Cognito

User email

(a) provide Biogen with validation that you are a neurosciences healthcare professional;
(b) help us to improve the content and design of our website;
(c) provide you with direct marketing communications on our behalf, if you have provided your consent to receiving them;
(d) provide Biogen with technical and administrative
support;
(e) provide Biogen with data collection technologies and interest-based online advertising; and
(f) host the website and your personal data in the cloud and provide Biogen with data storage facilities.

Until the purpose has been completed

User password( encrypted)

User title

User specialty

HCP License number

User first name

User last name

Elastic Search

User email

User password ( Encrypted)

User Title

User Specialty

HCP License number

User first name

User last name

Dynamodb

User email

Amazon SES

User email

User password ( Encrypted)

User title

User First Name

BIGQUERY

User email

User password( Encrypted)

User title

User specialty

HCP License number

User first name

User last name

User City

User postal code

Firebase cloud messaging

User email

Fivetran

User email

User password ( encrypted)

User title

User specialty

HCP License number

User first name

User last name

User city

User postal code

Google Analytics 360

User specialty

Mailchimp

User email

User title

User specialty

User first name

User last name

Mandrill

User email

User title

User first name

User last name

Mailjet

User email

User title

User first name

User last name

segment.io
zappier

User email

User title

User first name

User last name

HCP License number

Zendesk

User email

User title

User first name

User last name

User city

HCP License number

Veeva CRM

User email

User First name

User last name

HCP License number

Affiliated companies of the Company (Biogen Inc. and Biogen Korea LLC)

User email

User password ( encrypted)

User Title

User Specialty

HCP License number

User City

User Postal Code

Other Biogen companies.  Biogen may also share your personal data with other companies in the Biogen

Ensuring protection of your data.  The transfers mentioned above may include transfers outside of your country to countries which do not implement an adequate level of protection for your personal data under your Korean data protection law.  Biogen takes appropriate steps to ensure your data is adequately protected if transferred to such countries.    Upon your request, Biogen will provide you with a list of all recipients of your personal data and/or further information on any data transfer agreements with recipients outside the European Economic Area.

How we store your personal data and your rights

We retain your personal data as long as your account remains active and you may deactivate your account at any time.  We will also retain your information for as long as is necessary for us to comply with our legal obligations and best practice for a responsible pharmaceutical company.

You may contact Biogen at any time if you would like to access and receive your personal data or require information about the personal data that we hold about you.  You may object to or restrict the processing of your personal data and you may also request the correction, blocking or erasure of it.  You may also choose to opt-out of receiving any direct marketing e-mails you have previous expressed an interest to receive.  Please note that some of these rights are limited by applicable data protection law and we have the right to collect, process and hold your personal data to perform our legal obligations.

You may, should you feel it necessary, lodge a complaint with your local data protection authority if you feel your privacy rights have been infringed.

Contact Biogen

If you have any concerns about the way your personal data has been collected or handled by Biogen, or any queries regarding this privacy statement,

you can write to the following addresses:

Data Protection Officer

Name

Se Eun Hwang

Title

South Korea General Manager

Email

seeun.hwang@biogen.com

Address

Biogen Korea LLC | Level 23, Two IFC 10

Gukjegeumyung-ro Youngdeungpo-Gu

Seoul, Korea

Or

Global Privacy Office

Email

privacy@biogen.com

Address

Biogen MA Inc.
225 Binney Street
Cambridge, MA 02142
USA